Why culture is critical to business success
Culture is the behaviours, norms, beliefs and processes that make an organisation unique. It constantly reinforces to the team what the rules of the game are; ‘how things really get done around here’. There is no one ‘best’ culture that suits every business – but overwhelming evidence demonstrates that when an organisation’s culture is aligned to its strategy, it is significantly more likely to succeed.
To effectively manage your culture, you first need to measure and understand it. Understanding your culture, the norms and behaviours that support your strategic priorities and those that don’t, enables you to unlock the full potential of your organisation.
Don’t make the mistake of thinking engagement surveys do that. Follow the link below for more on why engagement and culture are different.
Companies that proactively manage culture demonstrate revenue growth over a 10-year period that is, on average, 516% higher than those that don’t.
Source: Kotter, John and Heskett, James Study on Corporate Culture and Performance, 2011.
Get a clear picture of your culture with our CulturePsych diagnostic tool
CulturePsych’s ground-breaking app enables your people to tell you what it’s really like to work at your organisation on a day-to-day basis. Employees are offered an opportunity to describe the behaviours, norms and practices that underpin their experience. We use data analytics and proven psychology-based principles to analyse this information and present it to you as objective, actionable insights.
Culture opportunities
Scale up with confidence, retaining the essence of what helped get you there.
Understand your existing strengths and address what has been holding you back.
Ensure that culture isn’t the blind spot that hampers integration success.
Quickly obtain an independent, unvarnished articulation of what is really going on in your culture.
