Work in a hybrid model without losing control of your culture
The COVID-19 pandemic has necessitated a massive shift to working from home. As lockdowns lift, working from home in some form is likely to stay.
One of the big challenges for leaders will be to maintain and grow their company culture in the new normal. As people are removed from the daily interactions and collaboration with managers and colleagues, cultural alignment and engagement will become harder to sustain.
Being able to define your current culture and the drivers that underpin it enables you to find ways to reinforce it, build employee engagement and set the business up for success.
At the end of the day, culture isn’t a place, it’s a mindset; a shared concept that can survive in any work environment, as long as it is managed well.
A survey conducted by TELUS International, a global customer experience and digital solutions company, found that 51% of respondents felt less connected to their company culture while working remotely during the COVID-19 pandemic.
Source: TELUS International Survey, 2021.