Scale up with confidence and maintain the culture that made you successful
Opportunities to grow are potentially good for the organisation, its people and customers. But with rapid growth comes the risk of losing the very essence that got you there.
Successful business leaders intuitively know that their cultural DNA has been a major contributing factor in their success. They also know it’s wrong to assume this culture will survive as the business scales.
Armed with an objective snapshot of your current culture, you can manage it as you grow. Once you understand the behaviours, norms and processes that make your company’s culture unique, you can decide what’s important to keep and what may need to change moving forward.
You can ensure that each stage of the employee experience is deliberately managed to continually reinforce, strengthen and build the culture that will fuel ongoing success.
Leaders of companies scaling fast have a once-in-a-lifetime opportunity that no other leader does: to stay true to their founders' vision before it gets lost. Can your organisation sustain your culture as you scale?
Source: Gallup, August 2021.